sabato 10 settembre 2016

LinkedIn Launches Conversion Tracking for Sponsored Content and Ads: This Week in Social Media

gd-twism-9-10-16-600

Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What's New This Week LinkedIn Launches Conversion Tracking: LinkedIn introduced conversion tracking, which offers “a set of capabilities built directly into LinkedIn [...]


This post LinkedIn Launches Conversion Tracking for Sponsored Content and Ads: This Week in Social Media first appeared on .

- Your Guide to the Social Media Jungle

mercoledì 24 agosto 2016

Facebook Page Design Changes: What Marketers Need to Know

kh-facebook-page-redesign-600

Is your Facebook page ready for the new design? Wondering what's changing? In this article, you'll discover how to prepare for the new Facebook page layout. Note that until the design has been released to everyone, Facebook may still make some final tweaks to the design based on user feedback. The Old Design vs. the [...]


This post Facebook Page Design Changes: What Marketers Need to Know first appeared on .

- Your Guide to the Social Media Jungle

martedì 16 agosto 2016

WP Site Care to Launch Cookbook, A Commercial Recipe Plugin

cookbook-plugin


WP Site Care announced that it will soon be entering the WordPress products business with a commercial recipe plugin. Co-founder Ryan Sullivan said the company is partnering with Feast Design Company to launch Cookbook, a full-featured recipe plugin that is mobile and SEO friendly.


“A good chunk of our current customers are food bloggers and it's a constant pain point for them,” Sullivan said. “So many feel abandoned with Ziplist, Easy Recipe, and a few others now being unsupported. They don't know where to turn or what to do. We became really familiar with what it is they want and need and decided to build a solution around that.”


Cookbook will be priced at $49 and WP Site Care plans to launch the product with a 100% commercial business model. Sullivan said the decision not to go the freemium route will be key for the long term stability of supporting the plugin.


“I think where some of the other popular plugins have really struggled is because they've had to support a massive customer base while only getting paid by a portion of that group,” he said. “Eventually you get overwhelmed and burn out, and we want to avoid that.”


Many WordPress recipe plugins have a convoluted templating system that is difficult to customize, but WP Site Care is taking a modular approach to templating, designed for small easy customizations using filters to modify the output.


“It's not really revolutionary, but definitely keeps things clean and reduces the cases where theme conflicts occur,” Sullivan said.


According to the Cookbook pre-launch page, the team is aiming to build “a recipe plugin that actually works.” Sullivan said that the product will distinguish itself from existing recipe plugins by providing a workflow that is intuitive for recipe bloggers' needs.


“The core cookbook plugin is going to focus on being really easy to use and streamline publishing workflows,” Sullivan said. “It'll have features like nutrition info, schema markup, being print and mobile friendly, but overall the core emphasis is building a product that works the way that recipe bloggers do. As far as we can tell that doesn't exist yet.”


Cookbook is currently taking pre-orders for a planned launch date of September 27.


lunedì 15 agosto 2016

6 Tips for Better Facebook Video Ads

ac-facebook-video-ads-600

Do your Facebook ads contain video? Looking for ways to enhance your Facebook advertising with video? Video ads are among the most powerful Facebook ad formats for generating user engagement. In this article, you'll discover six tips for using video in your Facebook ad campaigns. #1: Make an Impact in the First Few Seconds Considering [...]


This post 6 Tips for Better Facebook Video Ads first appeared on .

- Your Guide to the Social Media Jungle

lunedì 1 agosto 2016

Get WordPress News on Telegram via the New WP Tavern Channel

Last week Jeff Chandler and I had a meetup before WordCamp OKC where we discussed new ideas and projects for the Tavern. One quick item on the agenda was to create a Telegram bot and public channel where we can broadcast to those who want to receive news via mobile messaging.


In February, Telegram passed 100 million monthly active users. The cloud-based messaging app, which focuses on security and speed, is averaging 350,000 new users per day and delivers 15 billion messages daily.


Telegram is especially popular in international markets like Iran where the app accounts for 40% of the country's international bandwidth. Because Telegram CEO Pavel Durov refuses to comply with the Iranian government's censorship requests, the app is popular with Iranians for news, communication, and entertainment. Iran accounts for 20% of the Telegram's monthly users, and only the US has a larger number.


wptavern-telegramDuring the first half of 2016 the app's creators have been beefing up Telegram's bot platform to get developers engaged and make more multimedia content available directly in the app. Our new WP Tavern bot makes it possible to broadcast our posts to Telegram as soon as they are published. If you want another way to stay connected to WordPress news, you can join our channel at: https://telegram.me/wptavern.


Participation in the channel is read-only and you can customize your notifications in case you don't want a push notification every time we publish. As mobile messaging apps now rival traditional social media outlets for interaction on the web, WP Tavern will continue to experiment with new ways of reaching our readers.


venerdì 22 luglio 2016

Facebook Ad Changes: What Marketers Need to Know

ms-podcast207-jon-loomer-600

Do you run Facebook ads? Are you familiar with the latest changes? To explore a number of recent changes to Facebook that will impact all advertisers, I interview Jon Loomer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers [...]


This post Facebook Ad Changes: What Marketers Need to Know first appeared on .

- Your Guide to the Social Media Jungle

venerdì 15 luglio 2016

Google Removes Dennis Cooper's 14-Year-Old Blog, Illustrates Dangers of Using a Publishing Service

typewriter


Fans of artist Dennis Cooper are concerned about Google's mysterious removal of his 14-year-old blog approximately two weeks ago. Cooper, a novelist and performance artist known for his controversial subject material, fears that Google may be censoring his work but hasn't received an explanation.


After contacting Google via multiple channels, Cooper received a statement about the blog being in “violation of the terms of service agreement.” The site is hosted on Google's Blogger platform and currently displays a message indicating that it has been removed. His Gmail account has also been removed.


Cooper, who used his site to interact with followers daily, has no confirmation whether Google has deleted his blog and email account entirely or simply disabled it. If it has been deleted, he will have lost more than a decade of work, conversations with followers, and an unreleased animated GIF novel.


“I would guess that if Google has any intention of explaining their action and offering a solution without forcing me to sue them, that should happen very soon,” Cooper said in a post on his Facebook page. “Still, as of this morning, I haven't received a syllable of information or explanation from them.”


PEN America has contacted Google on Cooper's behalf and will issue a public statement today. In the meantime, he continues to update his followers via Facebook.


Cooper said that he has not backed up the site or archived it anywhere else. While some might argue that his situation is a sobering reminder of why you should always back up your website, the greater problem is entrusting your site's content to a service that can remove it at any time. This happens every day due to censorship or simply because the company is done experimenting with the service it offered its users and has decided to discontinue it.


While Blogger's content policy claims that the service supports self-expression and freedom of speech, Google's terms of service state that the company “may suspend or stop providing our Services to you if you do not comply with our terms or policies or if we are investigating suspected misconduct.”


When you host your site with a service like Blogger, Tumblr, Squarespace, Medium, or the like, you ultimately hand the reins over to a company that can remove your content at any time. The price of convenience is a loss of control. Owning your own content is the only way to ensure your site has a future that is independent of any corporate entity or service.


No matter what blogging software you choose, hosting your own site will make it less likely to be censored. There are many reasons why WordPress currently powers more than 26% of the web, but one of the most important is the freedom its GPL licensing affords. This, combined with the project's mission to democratize publishing, has attracted a community contributors who are inspired by the same principles and dedicated to giving people a voice on the web.


Cooper's situation highlights the dangers of entrusting your content to a publishing service that may not even give fair notice before removing your website. As a writer and performer whose livelihood depends on the freedom of expression, Cooper would be better served with an open source, self-hosted publishing platform like WordPress, along with daily off-site backups for peace of mind.