Pippin Williamson Shakes Up Page Builder Plugins with Critical Review

photo credit: ruudgreven DSC_0012 – (license)

Pippin Williamson has published a comprehensive review of some of the most popular WordPress page builder plugins. The post has received more than 90 comments and is already inspiring changes across the page builder plugin market. Williamson, a prolific plugin developer and mentor to many others, is one of the most authoritative voices in the community on the topic of plugins, which has caused this post to be well-received.

The idea started with a Twitter rant where Williamson collectively slammed popular page builder plugins for their “subpar user experiences” and compatibility problems they cause for other plugins. After realizing he had never truly used any of these plugins, he decided it would only be fair to try them and give a full review.

I'm sorry is this hurts anyone feelings, but seriously, all of the majorly popular page builders for #WordPress are terrible.

- Pippinsplugins (@pippinsplugins) September 14, 2016

Williamson's review is written from the perspective of a developer who supports a large number of plugins and routinely deals with plugin conflicts caused by page builder plugins.

“The page builder ecosystem is a wild west right now and is in a gold rush,” Williamson said. “A lot of different players are building their own versions and many are reaping good rewards for their efforts…What the page builder industry is severely lacking is standardization.”

Williamson compared the current state of the page builder ecosystem to that of the commercial themes industry a few years ago before theme developers agreed on the standards that now guide their products. His critical review examines each plugin's usability, UI, content “lock in,” and whether the plugin interferes with filters, such as the_content, that might cause incompatibility with other plugins.

Page Builder Plugin Authors Are Responding with Updates to their Plugins

Many of the plugin authors whose page builders were included in the review were quick to respond and are already working on changes based on Williamson's feedback.

I spoke with Ben Pines, CMO at Elementor, a newer page builder plugin included in the 13 reviewed. After just three months on WordPress.org, Elementor is active on more than 10,000 WordPress sites. The plugin's contributors continue to add new features to the free version and Pines said they hope to release a commercial version in the next two months.

“We release new features and bug fixes on a weekly basis, based on our user feedback, so of course we take Pippin's feedback seriously,” Pines said. “We have addressed the only two issues he critiqued us about, and will release an update next week that will address how shortcodes and widgets load scripts on Elementor.”

Brix Builder, a GPL-licensed commercial plugin, was criticized in the review for major compatibility issues: restricting other plugins' ability to utilize the_content filter and shortcode enclosures not working across builder elements. Apart from these and a few other issues with the plugin's UI, Williamson ranked the plugin near the top of the list in terms of usability.

Brix co-creator Simone Maranzana was quick to respond in the comments that their team has already fixed some of the issues Williamson pointed out and they are working on the others.

“Concerning the other issues you mentioned, we are going to release an update to our plugin tomorrow that will add support for shortcode enclosures,” Maranzana said.

“Also, we've corrected how we hook into the_content for display: this way, other plugins will be able to hook either before or after the content generated by Brix, just like they'd do normally.”

I spoke with Matt Medeiros, whose Conductor plugin was included among the page builders Williamson reviewed. He said his team has never considered Conductor to be a page builder similar to others on the list, as the plugin focuses on giving users control over their content displays without a framing a fully-designed layout.

“We wanted customers to easily stack types of content, display custom fields, and drag-and-drop blocks of that content around a page, not design a layout,” Medeiros said. “Since we launched we've had over 500 customers using it, and Pippin's findings are something we've always struggled with - finding people who want to shape their content displays, but not buy a full page builder.”

Medeiros said his team will be acting on this feedback in the coming months with the launch of a new website that better communicates the purpose of the plugin, differentiating it from more traditional page builders. They are also working on making their flagship Baton theme support Beaver Builder layouts, as Medeiros said they do not intend to compete in the page builder space.

Beaver Builder, one of the most popular plugins reviewed, does not support multisite in its standard license, something Williamson only discovered after installing it.

“I'm entirely fine with limiting the number of domains the plugin is activated on but this limitation should not affect my ability to use a core WordPress feature,” Williamson said.

Robby McCullough, co-founder of Beaver Builder, was quick to respond to the feedback on the multisite settings and said the team will reconsider its decision to restrict the feature.

Page Builder Sandwich, a commercial plugin that has a free version on WordPress.org with more than 6,000 active installs, was criticized in Williamson's review for the “rainbow of unnecessary colors” used in its interface. This issue plus a few editor glitches prevented the plugin from being listed among his favorites.

Benjamin Intal, the plugin's creator, said that his team is working on toning down the colors used in the interface so that it's not such a jarring experience.

“I agree with you regarding the interface, it does need some toning down,” Intal said. “We've been rethinking the interface for the past couple of weeks on how we can improve the user experience. We are revamping it, and the colors are now being adjusted to be more subtle.”

Williamson Finds 3 Page Builder Plugins Worthy of Recommendation

Williamson concluded the review by selecting three favorites, which he said he could happily recommend to his customers: Tailor, Pootle Page Builder, and Beaver Builder. As he is not an affiliate with any of the plugins and has stated multiple times that he has no interest in creating his own page builder, his selections were based solely on the criteria he identified before testing.

One important aspect of the plugins Williamson did not take into account was licensing, which he said was “not relevant for the review or the vast majority of end users.” The license may not be something users care about but it certainly can impact their ability to fork the plugin or improve upon it if the company abandons it or goes out of business.

I spoke with Luke Beck, founder of ThemeFusion, which packages its Fusion Builder plugin with Avada, one of the most widely used WordPress themes. His team was not immediately available to answer questions pertaining to the review, although we will update if we receive comments from them.

Beck was hesitant to answer whether Fusion Builder is 100% GPL and directed me to ThemeForest, which lists Avada as split GPL. Avada's creators also require users to purchase multiple licenses when using the theme on WordPress multisite. Visual Composer, another plugin included in the review, shares the same kind of split licensing. It only offers the PHP under GPL, restricting the Javascript, CSS, and images. Putting part of the product under a proprietary license severely restricts users' freedoms and should be disclosed as part of any future reviews.

All three plugins that won out are 100% GPL and two out of the three have fewer than 4,000 active installs. This demonstrates that high quality WordPress plugins may not always be widely known and the size of the user base is not always an indication of the plugin's code quality.

After receiving several comments about other page builder plugins not included in the review, Williamson said he may try to do a second set of reviews. Despite not being especially fond of these types of plugins, he recognizes the demand for page builders and their usefulness to the community.

Williamson's critical review is a powerful example of the change that can be precipitated by one highly-regarded expert offering constructive, unbiased feedback to plugins that fall into a particular niche. Hopefully this and any future reviews will be the first cracks in the ice towards accelerating standardization of the disparate products in WordPress' page builder ecosystem.

Tom Auger and Greg Mount of Agency Chat Discuss Headway Themes and Relying on Third-Party Tools

Agency Chat is a weekly 30 minute show hosted by Greg Mount of Pasada Media, Tom Auger from Art & Science, and Andy McIlwain that discusses trends and challenges relevant to digital agencies.

On the episode that aired September 14th, Mount and Auger discussed the Headway Themes situation and how integral communication is when it comes to running a digital business.

“You can do whatever you want as long as you can tell people what you're doing,” Mount says.

“If Headway had come out early on and explained their situation, the decisions they were facing, and what they were planning, this may have reduced the friction.”

“It's all about controlling the spin,” Auger responded. “Especially in the WordPress community, where people are extremely vocal and opinionated.”

“The thing is, issues come up. They always do. And they happen on a daily basis. But turtling on the subject is never the solution. You need to strategically approach it head-on.”

There is an inherit risk when relying on a third-party whether it's a plugin, theme, or service. Greg and Tom discuss the balancing act between using a third-party solution versus developing one in-house.

The duo also talk about how important it is to perform critical research before choosing to establish a relationship with a theme or plugin, especially if it's going to be used on many client sites.

One of my favorite parts of the show is the advice Auger gives to consultants and agencies who use a bevy of plugins or themes in projects.

“Don't attempt to mask that from your customers,” he said. “Explain to clients that you're going to leverage this plugin or theme and that you're going to charge them a few extra dollars for licensing, customizations, integrations, and support.”

He goes on to suggest that consultants should be open about it and to save a signed document as proof of the agreement. This gives the agency more credibility if a plugin or theme on a client's site starts to go downhill or disappears as the client is already aware of who's at fault.

It's an excellent episode that I encourage WordPress consultants, agencies, and those who have product based businesses to listen too.

Come Essere Primi su Google

E' possibile essere primi su Google seguendo questa guida passo per passo?

Se segui quello che viene pubblicato su TrafficoSociale dovresti trovarti entro poco tempo in testa su Google perchè il posizoinamento SEO non è difficile. Però, devi sapere cosa fare e come farlo.

Ecco perchè questa guida potrà aiutarti.

Review Signal Publishes 2016 WordPress Hosting Performance Benchmarks

photo credit: Marconi – work in progress – (license)

Kevin Ohashi has published his annual Managed WordPress hosting performance benchmarks on Review Signal, an independent consumer review site. In past years (2014, 2015), Ohashi had every company and plan competing against each other, but the WordPress hosting market has rapidly evolved to serve more enterprise level clients.

“When I started the price gap was from $5/month to $29/month,” Ohashi said. “Last year the gap was $5.95 to $299. I was only testing entry level plans but the market has dramatically changed since I first got started. Today, there is demand at many different price points and lots of companies have gone upscale with WordPress.com VIP at the top of the price bracket starting at $5,000/month.”

Ohashi found that it made more sense to break up the participants into different pricing brackets. The comparisons do not rank the companies in any particular order but rather group them by how well they perform. Ohashi measured each host's peak performance and consistency for the specified pricing plan. He ran load tests, tested the static caching of the homepage, and recorded uptime and benchmarks for CPU, MySQL and WordPress database performance.

Testing all of these companies in such a thorough manner was a colossal undertaking, and the data is quite lengthy to read. Here's a quick summary of the top tier performers at every pricing level:

<$25/month: DreamHost, LightningBase, and SiteGround

$25-50/month: LightningBase, Pantheon, Pressable, SiteGround, and WPOven.com

$51-100/month: Kinsta, LightningBase, LiquidWeb, Pressable, Pressidium, and SiteGround

$101-200/month: Kinsta, LiquidWeb, Pressable, and Pressidium

$201-$500/month: Kinsta and Pressidium

$500+ Enterprise level: Kinsta, Pagely, Pantheon, Pressable, Pressidium, and WordPress.com VIP

The WordPress.org recommended hosting page was updated earlier this year and currently includes Bluehost, DreamHost, Flywheel, and SiteGround. At that time Ohashi criticized the lack of transparency in the selection of the four hosts, contending that the list includes hosts that are consistently poorly reviewed.

The page clearly states that listings are “completely arbitrary” and the criteria includes: contributions to WordPress.org, size of customer base, ease of WP auto-install and auto-upgrades, avoiding GPL violations, design, tone, historical perception, using the correct logo, capitalizing WordPress correctly, not blaming us if you have a security issue, and up-to-date system software.

Performance is not listed among the criteria. Although many people select hosts for reasons other than performance, such as quality customer service and a customer-friendly UI, performance is the most important factor for businesses, e-commerce sites, and enterprise level customers that stand to lose hundreds to millions of dollars per day when a site struggles with performance. The next time this list is updated, it would be beneficial for businesses to see performance listed among the criteria (in addition to all the WordPress-friendly criteria), as measured by Ohashi or some other independent third-party.

Only two out of the four hosts recommended by WordPress.org score well in Ohashi's performance benchmarks. DreamHost was in the top tier of the <$25 economy hosting bracket and SiteGround was among the top hosts in three different pricing levels. Neither Flywheel nor Bluehost scored well enough to be listed in the top tier at any pricing level.

Developers and companies in charge of selecting hosting for enterprise-level WordPress clients are probably not heavily influenced by WordPress.org's recommended hosting page. However, it's worth pointing out that none of the hosts that scored well for enterprise hosting are listed among these recommendations. When comparing WordPress.org's recommendations to the Review Signal performance benchmarks, it appears that these recommendations were selected to primarily serve small websites and hobbyists.

LinkedIn Launches Conversion Tracking for Sponsored Content and Ads: This Week in Social Media

Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What's New This Week LinkedIn Launches Conversion Tracking: LinkedIn introduced conversion tracking, which offers “a set of capabilities built directly into LinkedIn [...]

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- Your Guide to the Social Media Jungle

Facebook Page Design Changes: What Marketers Need to Know

Is your Facebook page ready for the new design? Wondering what's changing? In this article, you'll discover how to prepare for the new Facebook page layout. Note that until the design has been released to everyone, Facebook may still make some final tweaks to the design based on user feedback. The Old Design vs. the [...]

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- Your Guide to the Social Media Jungle

WP Site Care to Launch Cookbook, A Commercial Recipe Plugin

WP Site Care announced that it will soon be entering the WordPress products business with a commercial recipe plugin. Co-founder Ryan Sullivan said the company is partnering with Feast Design Company to launch Cookbook, a full-featured recipe plugin that is mobile and SEO friendly.

“A good chunk of our current customers are food bloggers and it's a constant pain point for them,” Sullivan said. “So many feel abandoned with Ziplist, Easy Recipe, and a few others now being unsupported. They don't know where to turn or what to do. We became really familiar with what it is they want and need and decided to build a solution around that.”

Cookbook will be priced at $49 and WP Site Care plans to launch the product with a 100% commercial business model. Sullivan said the decision not to go the freemium route will be key for the long term stability of supporting the plugin.

“I think where some of the other popular plugins have really struggled is because they've had to support a massive customer base while only getting paid by a portion of that group,” he said. “Eventually you get overwhelmed and burn out, and we want to avoid that.”

Many WordPress recipe plugins have a convoluted templating system that is difficult to customize, but WP Site Care is taking a modular approach to templating, designed for small easy customizations using filters to modify the output.

“It's not really revolutionary, but definitely keeps things clean and reduces the cases where theme conflicts occur,” Sullivan said.

According to the Cookbook pre-launch page, the team is aiming to build “a recipe plugin that actually works.” Sullivan said that the product will distinguish itself from existing recipe plugins by providing a workflow that is intuitive for recipe bloggers' needs.

“The core cookbook plugin is going to focus on being really easy to use and streamline publishing workflows,” Sullivan said. “It'll have features like nutrition info, schema markup, being print and mobile friendly, but overall the core emphasis is building a product that works the way that recipe bloggers do. As far as we can tell that doesn't exist yet.”

Cookbook is currently taking pre-orders for a planned launch date of September 27.

6 Tips for Better Facebook Video Ads

Do your Facebook ads contain video? Looking for ways to enhance your Facebook advertising with video? Video ads are among the most powerful Facebook ad formats for generating user engagement. In this article, you'll discover six tips for using video in your Facebook ad campaigns. #1: Make an Impact in the First Few Seconds Considering [...]

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- Your Guide to the Social Media Jungle

Get WordPress News on Telegram via the New WP Tavern Channel

Last week Jeff Chandler and I had a meetup before WordCamp OKC where we discussed new ideas and projects for the Tavern. One quick item on the agenda was to create a Telegram bot and public channel where we can broadcast to those who want to receive news via mobile messaging.

In February, Telegram passed 100 million monthly active users. The cloud-based messaging app, which focuses on security and speed, is averaging 350,000 new users per day and delivers 15 billion messages daily.

Telegram is especially popular in international markets like Iran where the app accounts for 40% of the country's international bandwidth. Because Telegram CEO Pavel Durov refuses to comply with the Iranian government's censorship requests, the app is popular with Iranians for news, communication, and entertainment. Iran accounts for 20% of the Telegram's monthly users, and only the US has a larger number.

During the first half of 2016 the app's creators have been beefing up Telegram's bot platform to get developers engaged and make more multimedia content available directly in the app. Our new WP Tavern bot makes it possible to broadcast our posts to Telegram as soon as they are published. If you want another way to stay connected to WordPress news, you can join our channel at: https://telegram.me/wptavern.

Participation in the channel is read-only and you can customize your notifications in case you don't want a push notification every time we publish. As mobile messaging apps now rival traditional social media outlets for interaction on the web, WP Tavern will continue to experiment with new ways of reaching our readers.

Facebook Ad Changes: What Marketers Need to Know

Do you run Facebook ads? Are you familiar with the latest changes? To explore a number of recent changes to Facebook that will impact all advertisers, I interview Jon Loomer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers [...]

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- Your Guide to the Social Media Jungle

Google Removes Dennis Cooper's 14-Year-Old Blog, Illustrates Dangers of Using a Publishing Service

Fans of artist Dennis Cooper are concerned about Google's mysterious removal of his 14-year-old blog approximately two weeks ago. Cooper, a novelist and performance artist known for his controversial subject material, fears that Google may be censoring his work but hasn't received an explanation.

After contacting Google via multiple channels, Cooper received a statement about the blog being in “violation of the terms of service agreement.” The site is hosted on Google's Blogger platform and currently displays a message indicating that it has been removed. His Gmail account has also been removed.

Cooper, who used his site to interact with followers daily, has no confirmation whether Google has deleted his blog and email account entirely or simply disabled it. If it has been deleted, he will have lost more than a decade of work, conversations with followers, and an unreleased animated GIF novel.

“I would guess that if Google has any intention of explaining their action and offering a solution without forcing me to sue them, that should happen very soon,” Cooper said in a post on his Facebook page. “Still, as of this morning, I haven't received a syllable of information or explanation from them.”

PEN America has contacted Google on Cooper's behalf and will issue a public statement today. In the meantime, he continues to update his followers via Facebook.

Cooper said that he has not backed up the site or archived it anywhere else. While some might argue that his situation is a sobering reminder of why you should always back up your website, the greater problem is entrusting your site's content to a service that can remove it at any time. This happens every day due to censorship or simply because the company is done experimenting with the service it offered its users and has decided to discontinue it.

While Blogger's content policy claims that the service supports self-expression and freedom of speech, Google's terms of service state that the company “may suspend or stop providing our Services to you if you do not comply with our terms or policies or if we are investigating suspected misconduct.”

When you host your site with a service like Blogger, Tumblr, Squarespace, Medium, or the like, you ultimately hand the reins over to a company that can remove your content at any time. The price of convenience is a loss of control. Owning your own content is the only way to ensure your site has a future that is independent of any corporate entity or service.

No matter what blogging software you choose, hosting your own site will make it less likely to be censored. There are many reasons why WordPress currently powers more than 26% of the web, but one of the most important is the freedom its GPL licensing affords. This, combined with the project's mission to democratize publishing, has attracted a community contributors who are inspired by the same principles and dedicated to giving people a voice on the web.

Cooper's situation highlights the dangers of entrusting your content to a publishing service that may not even give fair notice before removing your website. As a writer and performer whose livelihood depends on the freedom of expression, Cooper would be better served with an open source, self-hosted publishing platform like WordPress, along with daily off-site backups for peace of mind.

PHP[World] 2016 Call for Speakers Now Open, WordPress Sessions Welcome

PHP[World] 2016 will be held November 14-18 in Washington, D.C. This will be the third edition of the conference, which aims to bring together the various sub-communities that are linked by the PHP programming language (including Drupal, WordPress, CakePHP, Magento, Laravel, and others.) The call for speakers opened today and organizers welcome submissions from the WordPress community for its dedicated WordPress track.

“Our biggest goal is to get talks that naturally will appeal to not only WordPress aficionados, but also to developers of the other frameworks/applications as well,” conference co-chair Eli White said. “The real goal is to have talks that end up getting someone from WordPress, and someone from Drupal (for example) sitting beside each other, and realizing that they are talking about the same thing, and dealing with the same issues.”

White said that the organizing team appreciates submissions for deep technical talks as well as topics such as writing plugins and customizing WordPress. The conference usually receives more than 600 submissions for its 50 session slots. WordPress track speakers in 2015 included Andrew Nacin, David Laietta, Eric Mann, Jenny Wong, Juliette Reinders Folmer, Zach Tollman, and several others.

“The entire inspiration of php[world] from it's beginning in 2014 was to create a specific 'event' that was designed to bring all of the fractured communities within the PHP ecosystem together, in one place, at one time so that lots of cross-communication could happen between everyone,” conference co-chair Eli White said.

Unlike most WordCamps, this conference covers the cost of its speakers' travel and accommodations. The speaker package also includes a free conference ticket. The call for papers will close on June 24th, 2016, at 11:59:59pm UTC and organizers will not grant any extensions. If you're looking to expand your technical horizons and network with the greater PHP community, PHP[World] is a friendly event that will take you outside the WordPress bubble.

8 Instagram Tools to Create, Manage, and Analyze Your Marketing Results

Are you ready to improve your Instagram marketing? Wondering which tools can help you? To build a successful Instagram marketing presence, you need to have the right tools for the job. In this article, you'll discover eight tools to create, manage, and analyze your Instagram marketing. #1: Content Creation Instagram is a visual platform, so [...]

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- Your Guide to the Social Media Jungle

Should WordCamp Afterparties Be Alcohol Free?

Inspired by an article published on Red Queen Coder on the pervasiveness of alcohol in the programming community, Gary Pendergast, WordPress core contributor asked the following question on Twitter, “Has anyone been to WordCamps that removed the alcohol focus from afterparties?”

It feels like the WordPress community has the same problem.

Has anyone been to WordCamps that removed the alcohol focus from afterparties?

- Gary (@GaryPendergast) June 6, 2016

Pendergast's question generated a healthy discussion on whether or not alcohol has a place at WordCamp afterparties. Morten Rand-Hendriksen suggests that WordCamps should be dry events to avoid excluding people.

@marktimemedia @GaryPendergast @jeffr0 IMO WordCamps should be dry. Alcohol excludes young people, certain religions, and other groups.

- (((morten))) (@mor10) June 6, 2016

The WordPress Community Handbook contains a specific page that defines afterparties. The handbook describes the pros and cons of a cash bar, subsidized bar, and an open bar. The way the page is written suggests that an after party has to take place at a bar. I enjoy after parties that are either at the venue or a somewhat quiet location. After all, the point is to network with people and that's hard to do in a bar with loud music.

I don't think much would be lost if afterparties were dry events. Not only would they become more inclusive, it would limit potential issues that come with alcohol such as poor decision-making. Let us know in the comments if you think WordCamp afterparties should be dry events.

User's Guide for All in One SEO Pack

If you're looking for a WordPress SEO plugin, then you will likely come across All in One SEO Pack because it is one of the most popular WordPress plugins ever created (over 27 million downloads). In this beginner's guide, we will show you how to install, setup, and use All in One SEO plugin in WordPress.

Why You Need a SEO Plugin for WordPress?

Search Engine Optimization (SEO) helps make your website rank higher in Google and other search engines.

While WordPress provides a SEO friendly setup right out the box, there are still many things that you can do to improve your SEO such as adding meta tags, generating XML sitemap, avoiding duplicate content, etc.

All in One SEO Pack helps you do all these things with an easy to use interface that blends into your WordPress dashboard.

Note: At WPBeginner, we use the Yoast SEO plugin, but both All in One SEO pack and Yoast SEO are great plugins to optimize your website for search engines.

Setting up All in One SEO Pack in WordPress

The basic All In One SEO plugin is available for free.

There is an All in One SEO Pack Pro version that adds additional features such as video sitemaps, eCommerce SEO, 1 year of professional support, and several other features. It costs $79 per year, and they are offering WPBeginner readers a 50% discount if you use our All In One SEO Pack coupon.

Having that said, let's take a look at the setup process.

First thing you need to do is install and activate the All in One SEO Pack plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, the plugin will add an All in One SEO menu item in your WordPress admin menu.

You need to click on All in One SEO » General Settings to configure the plugin settings.

On the settings page, you will notice a bunch of settings. Each setting option has a question mark next to it and clicking on it will show you a help message about the option and what it does.

The first option on the General Settings page is to set canonical URLs. Specifying a canonical URL for each post allows you to avoid duplicate content penalty from Google.

In a typical WordPress installation, a single post is displayed on several locations such as your homepage, archives page, author page, category and tag pages. That's why we recommend using article summary or excerpts instead of full posts in WordPress archive pages. Publishing full articles on all pages creates duplicate content.

Homepage Settings

Under homepage settings section, you can specify a title for your homepage. This title can be different from your WordPress website's title. You want to make it catchy and use your most important keywords in the title.

If you leave this field blank, then All in One SEO will use the default WordPress website title. Whether you use a different title or the same title as your blog, make sure that it contains your website's main keywords. For example, our homepage title is WPBeginner – Beginner's Guide for WordPress.

In the homepage description field, you need to provide a brief description of your website. Keep it under 156 characters and try to use your website's most important keywords in the description. However do not go overboard with keywords in the description. You want to make sure that it is readable and easy to understand.

If you leave description field blank, then All in One SEO will not use them on your homepage. If you want to get maximum benefits, then you must fill these in.

If you are using a static front page, then you can click enable next to 'Use Static Front Page Instead'. You can now edit your front page and add title and description under All in One SEO meta box.

Title Settings

Title settings allow you to set the default title templates for every page generated by WordPress. This could be a single post, main page, archives, tags, or category pages.

Each page generated by WordPress has a